Caulfield Cup Carnival

Hexagon worked in close collaboration with Rod Howard of Sporting Management Concepts (SMC). Together we created a distinctive new look and feel for the Caulfield Cup Carnival, becoming the brand identity from 2001 until 2005. Hexagon was responsible for the art direction of the hero image photography taken by Lynton Crabb, the creation of the word mark "classic caulfield" and all production of print & outdoor advertising.