Merricks General Store

A destination identity was required for Rigel Wines new Cellar Door located in the heritage listed Merricks General Store. Hexagon had previously designed a range of wine labels for Rigel. This presented us with the task of incorporating an existing visual language into the Merricks General Store identity, but at the same time linking its heritage. The end result was a distinctive identity, operating as the umbrella brand to Rigel Wines.