Punt Road

Punt Road Wines partnered with Hexagon to refine its brand strategy and create a more cohesive, sophisticated brand architecture. Building on the existing identity, we introduced elegant design elements that signal evolution while strengthening brand consistency. This approach extended across sub brands, maintaining a clear link to the master brand while allowing distinct identities. We developed a premium sparkling wine label for Punt Road, alongside refined sub brands for Airlie Bank and Chemin.